Always sisters / 8x2' web series

The Client

P&G MENA - Always

The Format

8x2' episodes | web series | 2014

The Project

We developed a web series concept about four sisters (Alia, Yasmine, Farah and Sarah) each symbolizing one of the Always brands.

It’s a big day for Alia, the fashion designer’s first solo show. And it all starts with her firing her planner! The series takes us through the day-to-day adventures of Yasmine, Farah and Sarah who each try in their own way to help Alia achieve success with her exclusive fashion show.    

The Result

The series sparked conversations between young females and initiated discussions on Facebook about each of the “My Sisters and I” episodes.

The total views on YouTube amounted to almost 800K with an average view-per-episode of 100K. The series received over 10,000 likes on Facebook, with almost 1000 participants in the competitions.

Our Role

Storylines creation. Scriptwriting. Production. Content and behind-the-scenes video development.          

The links

Click here to watch full episodes with english subtitles.