Nana | Live Fearless | Japan / 4x5’ web series

The Client

Nana Arabia

The Format

7x5’ web series | 2015

The Project

In this reality web series, we follow two best friends in real life on a unique journey where they are living extraordinary adventures under Nana’s #LiveFearless umbrella. A branded content project that took us around the globe from Iceland to Tokyo.

While Hiba Boustami from Jordan picked her sister Nour to join her in a physically challenging trip in Iceland, Ingrid Bawab from Lebanon invited her cousin Joy Bawab to a journey of colorful transformations in Tokyo. It was all a matter of our cameras capturing travel, fun and girls seizing the moment and living it to the fullest.

The Awards

GOLD WINNER for Best Social Media Strategy - Festival of media MENA 2015

SILVER WINNER for The Effectiveness Award - Festival of media MENA 2015

Our Role

Content creation - Concept, stories & activities development - Digital ad/teaser creation - Episodes & show format. 

The Result

Nana’s fan base grew by 180%, weekly reaching 60% target population only through Facebook. Highest online engagement at 10% & 15% Click Through Rate. Video views reached 600K/960k, Volume shares in the Ultra segment increased by 18% in Lebanon & 35% in Jordan.

The links

For the full episodes click here.